![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZ4pDRxPwqOim9W4F-yM2F9egCDnvfdzF5Kdrw6yILgTqrUbkFSxz7HotA82iA_MEFq6Zmd8heSJG2GHqCY84gMJipJ1rhWCwVdCb3pg79nxhwmw-C0bG4Dsa3T2OsU3GZ-WIIPUn01g/s400/west+elm+pop+up+store.jpg)
I had the opportunity yesterday to visit the new DC
West Elm Pop-up store here in Georgetown prior to todays grand opening. Despite a massive thunderstorm, the store was a flurry of activity.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-19e1MAQpSQTkZPzq693by2XEo01VeE-_ElH2N6iDI0BnPzPp2gO3aiNZnNqzBEoLwCIAbrAX8EICr4961IpUu012rWk3p1o82nGmMXgVEzpCl9rF8R9JpZPg_NuyTYKumIl4VbMV3A/s400/stool.jpg)
I admittedly went mostly out of a morbid curiosity as I had never been entirely impressed with their offerings. I considered them a smaller Ikea type vendor of low quality and boring design household items.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-PPxjVS9RnVWvJh3InqiZvroFvLKT1kE_Hlut-Kt_hHJkHmz4J-mdXXrxGRmedFbp6QHwRj2rrCuYaV06Q8jPoPtydTxVLQhM6iXzhfCec7MwqGOTlz76sczLFXGS1_jbBEYfXgDUSQ/s400/gallery+wall.jpg)
I'm pleased to say they have proven me wrong!
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjedlmypPVOnbH2O7zSyLcyP_h4SflmNPl5iMwal_LkndXzXm-h-FHUbep_575L4ZHXQZZKXsSdDJfDGboa0tNGqFwBIT7TgUWucGQTuWzvUFGmiHE1eKX4LfOBLdZ5STvMkEgU4Y_m3Q/s400/wall+accessories.jpg)
The store is small at only 3,300 SF, but they pack a lot of punch into their small space.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiG0RTTipxL8tKoiZIbHICgOTquyCeQl6YgkOwa7gukE8xvCUBzAfUcjhhSL6UH7gCMr9uWklfn59ofohtVoppyiq5Uji1iaqaXYJcmNbkE0XrO5lGLhZitJwcqe8gLfQYoLAFe0bLazw/s400/bedding.jpg)
The focus was on things one can carry out of the store and it is decorated beautifully. Even most of the furniture items can be delivered day of.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiGA7zr4Ddqbzrx5s1H5MO4ViDaWlMXFTgF99wcjGb6DzmZs_er-TIIO8a1obQJAo5znR_YDmz42czf57bROmwT_MYWzrqAopwP47FGDru594b4J7ANd00GYhwO66HrUzZiL0z6uX8ljA/s400/pantone.jpg)
Texture and color seemed to be the order of the day, two characteristics which keep the modern wares from feeling cold.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTf90lA7OAUa3UMhqxdpAbV5pweBKdm3ekTYxCdIuYUuiu4-J_vo1gItBpm94aahK_2I5J-eSWM8uRWa-xS5udhuZQWNIrXkjhoYplHTiBgUBh9X5IezZb8kL6zs2M_FWxVXp_3APyvQ/s400/bed+pillows.jpg)
In fact, I have to say the store actually reminded me of an anthropology: decidedly up-market bohemian.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihUr5OzdKrNGHqy08IyTQfmKzqkJx_r8RqVFAGhcdCnV8SePQZYlnsBMoeztnxLuGr253UP_jTsve3qa3QbJKQpwZF-izx6KhSHmPCg4U-uJsJE9290lAnoHn9H4B5KveMjuyg-dZDgg/s400/blue+chair.jpg)
Featured were a few items from their new line of leather furniture out this fall and I particularly liked the lines of this chair (the
'Clean Sweep'). The quality of the leather was remarkably good, especially for the price.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0UCFGQH9uiXiFVTVMuwaDs4z3QzaQ1A21iditKxsqDx1pKolI_ZlpN2yxSkQ7HcPBBTXuh5WIIz5xnj8mEeBztRAKVtABjIbKTxiYHp6Gk8V6-ymdBJwZJwhE1velclueT6sTLC6uYQ/s400/leather+chair.jpg)
As a few universities are located nearby, bedding and bath items are part of the store's focus. While I can't talk much on the quality of the items as I haven't used them, the style quotient was definitely met.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiKhSFOwke2ERh6b0QeKhjUO-jH3ZHAJJeckUC-vwY1aAXFCipXrUZXnJuSN7RwWKSR00DfjCtSFAQnXNZ89jZ4yu8PDrAGh2VJywojUYtK3IgG-Q4s0OLQP_HxVk9_XRJ-SfWXD3caUg/s400/bath.jpg)
As the store is tight, inventive displays were used throughout, such as these baskets hung on the wall.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHKghLjcIA4xvAk25pnYeKndW9gwzPgyPFe7MjpJOSTRcbzQZgOSf1skO6ynTcxMn64gwBReU8Ifw2VefnZNmDSolnUI9xRHPDjiWejtV2rT1_TkwQuu7-XtDa2MfVHyPPw0POTRczGQ/s400/baskets.jpg)
As I said, they were busy preparing the store as you can tell by the employee hard at work below. My favorite item was probably this wingback chair named the '
Ellory'.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEicl_MFtS_oVtIDB8VnNj1mllqBqXbUiJeeOh9vI9M18cu6-7pDoIgIBDKoevrhPfEYwRcexiwxmgsDMWxipHi2simbwQDf32pN9_nbfO3fAp6dm7Aj0RcITWPVCmE9m7HlwKEhc-CETA/s400/wing+chair.jpg)
I urge you to check out their new offerings as they have definitely improved upon the brand and if you are in DC, check out the new pop-up store in Georgetown at 3333 M Street NW.