Thursday, November 10, 2011

Highpoint: Hooker Furniture

I was fortunate enough to be invited back to attend Fall market this year by the High Point Market Authority. As so many people who have gone in the past have been saying, Market is an amazing (but exhausting) opportunity to see what is new and hot in the design business.When back, the most common question everyone hears is "What was new this year at market?". Thats really a floating target but you do see similarities between a lot of the different furniture lines.


I'll use Hooker Furniture, my sponsor during my visit, to share with you some of the new fall 2011 trends.

Shape wise, the circle or oval shapes are HUGE. Circles everywhere!

Kim Shaver, the VP of marketing for Hooker furniture (follow the link for her interesting blog) thinks this is because in such uncertain times, the circle is soft and nurturing and symbolic of hearth and home.The circle was popping up all over like in the sides of this desk.


A new bed frame, the Marquette bed, also continues the round theme with an Art Nouveau inspired pattern.Following further trends towards tradition with a twist, Hooker released a new line called Primrose Hill, named after the famed neighborhood in London.The furniture in this line is inspired by 19th century European antiques but with an urban edge ( much like the neighborhood).I loved the Lattice Bed from the collection seen in the photos above.The woodwork details throughout the collection were really inspiring.Also new in the collection is the Braddington-Young (Hooker's leather division) tufted brown leather chair in a great small scale, perfect for apartments and smaller rooms (like my own apartment!).Not everything was traditional though; minimalism may be considered dead now in the design world but good modern design will always have a place in the field. Mixing upholstery in pieces was also popular such as in this chair with a plaid seat and leather surround.Loved this mid-century inspired chair from Hooker's Sam-Moore (the upholstery division).Another of the big trends was COLOR, particularly shades of red.In this economic climate where people are not investing as often in whole suites of rooms, accent pieces are more important than ever.RED is the perfect accent color as it's bold without being too crazy and goes with everything and any style.








Little colorful occasional tables are a great way to update your space without spending a lot of money.

These magenta leather wingchairs will certainly make a statement! Love the shape of the shelter back and those elegant little legs.This tufted leather corner chair looked straight out of a country manor house like Downton Abbey.The new Keltie chair comes in a variety of finishes and colors -again a great accent! Texture on furniture is something Hooker has always excelled at in my opinion. Maybe you remember my post on Hooker from last market HERE?The finish on this Curlacue chest from the Melange collection was stunning, like real linen!




While not strictly a texture, I think the Macintosh inspired Ludlow collection qualifies in the way the screens play with light and shadow like in this desk above; check out the shadow on the floor.

The Ludlow shelving unit with sliding screens above is really a fun piece.





Similarly, the Donovan bed from the lower-priced Envision collection contains beautiful woodwork with either a fabric or wood backing. A new piece which was taking Market by storm was the country-cute floral fabric accent chest which incorporated fabric panels into a worn wood painted finish.



Many thanks to Hooker Furniture for showing me around and helping me pinpoint the new trends at Market this season!



Hooker furniture is available from many retailers, find a list on their website HERE.



One of my sponsors here at ArchitectDesign is Carolina Rustica which is currently offering a sale on their Hooker furniture -be sure to visit their website!

5 comments:

Parnassus said...

Interesting that for the most part they are going for very traditional shapes, and most of the innovation going into decoration and surfaces. As you suggest, maybe this reflects that people are being conservative and looking for accents or for pieces that can go anywhere, or perhaps the Market show caters to this type of look.

Kerry @ Design du Monde said...

It is nice to see all the circles. I must really love them, they are everywhere in my home.

The Devoted Classicist said...

It is good to see an improvement of finishes for Furniture Store quality furniture. That "Downton Abbey" chair would be even more wonderful combined with a matching straight element or two to create a banquette in a corner of a room.

ArchitectDesign™ said...

Parnassus, part of that may be my own preference in editing the photos!
kerry, so interesting but I have practically no circles in my own house, more squares and straight lines! I think they appeal to my inner architect.
Classicist -what a great idea, a perfect banquette!

Smart Deco Home said...

Oh dear - we ran out of time and did not get to see the Hooker showroom. I am kicking myself for that right now... But thank you for this comprehensive tour! Very nice fall introductions!