This is a detail photograph from 1954 of his dress called ' Moulin Rouge'. He wrote that he wanted to make women happy and gave his dresses fun, exotic and happy names.All images from the book 'Dior' by Universe of Fashion by Marie-France Pochna; forward by Grace Mirabella. You can find this great little book online HERE very inexpensively used.
This sketch by Gruau shows Ispahan from 1947 for the magazine 'Adam'. From the start of the Dior salon, it was a huge success. He wrote that after 1 year of business, it was such an established brand that he would hear people talking about it as if it had been around since the turn of the century! All he ever wanted was a tiny, small exclusive salon -he never expected or wanted all of the publicity and growth of his company.
Entry to the boutique. Housed in a grand but sedate mansion /townhouse at 30 Avenue Montaigne - he wanted it to be a simple take on tradition ala the style of 1910: Everything in shades of gray and white.
Cachotier from 1951 - I love this very architectural dress with the ruched gloves. It must be so uncomfortable though!
A dress from Fall / Winter 1954 -this shows the finished product on the right and the process on the left. Primarily known for his evening gowns, Dior was in the group of the moneyed classes who were throwing grand balls after WWII to forget the horrors and atrocities they witnessed -society wanted fun! Dior provided the dresses.
An ad from 1960 for shoes by Vivier for Dior. Drawn by Gruau of course.
Dior made the cover of Time magazine in 1957 -the year of his autobiographyThe models of the house of Dior from 1957. I love the model with alabaster skin and red lips in the black dress! So chic. Her name was Lucky! A sketch by Dior for the 1951 collections. Such expressive lines, evocative of Gruau.