After a brief stint in fashion design in London in the 1930's -he soon started his career as a fashion illustrator in Paris for all the major magazines ( back when photography wasn't the staple it has become today ). He befriended Dior and actually encouraged him to start his own fashion house in 1947. He later became the primary illustrator for Dior and would do the illustrations for their perfume campaigns until the early 90s! After fashion magazines moved to photography for their fashion spreads, Gruau found his niche market in advertising -creating glamorous drawings that would leave readers lusting after the products they depicted!
Gruau passed away on March 31, in 2004 at the age of 95. While there have been several expositions of his work and many of his original drawings hang in prestigious museums, there is little published about his life or his work and he's not even on Wikipedia!!
9 comments:
He shares my birthday, which makes him cool in my book.
So thrilled that you posted these fabulous and elegant ladies! I have always loved Fashion Illustrators and this inspires me to do some of my Fashion Illustrations again.
Tres chic!
I'm glad you enjoyed them, PVE! I hope to keep my blog full of varied inspirations :-)
Hello BtC! and thanks for the heads up. I've been too wrapped up in my little universe of late to get out here and see what's what. This is a great post. A copy of the "Relax" poster used to hang in a friend's apartment (she is an editor of a luxe travel mag in NYC) and I admired it before I knew who Gruau was. And then to find that image ("Le Rouge Baiser") which led me to Pourquoi Pas magazine... it's amazing how much info the subconscious stores away. Thanks for filling in the gaps with this post. Thoroughly enjoyable and the kind of glamour and grace missing from today's hub-bub.
Thanks EAEL! I remember seeing his images for years and liking them till I pieced it all together and realized they were all by the same artist and WHO he was!
Fantastic post, lovely blog! I'll add you to my links, hope you don't mind!
Roberto, of course not! i'm flattered
Hi from Germany,
came upon your blog searching for Gruau.
I am looking for a picture of Gruau I have seen 1995 in Cannes at the exhibition. It is a Woman on a theatre balcony looking down on the stage.
Any ideas where I can find it? I even would buy it if it was on sale.
kind regards,
Bernd Kersting
BMKersting@gmx.de
Thanks for posting theses old illustrations, I collect them and have alot of originals stuff on my blog http://ladyyesterday.blogspot.com/
if you are interested.
I realy like your blog, nice mixture of things!
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